Zumobi names former NBC digital executive as VP of product management

Zumobi said it has appointed digital media veteran Chris Maly as vice president of product management.

With 17 years of experience as a top-performer in digital marketing at well-known publishers including NBC, MSNBC, Microsoft, and Cox Communications, Maly has a proven track record of delivering highly effective and engaging digital marketing products. In his new position, he will be leading the strategy and growth behind Zumobi´s suite of products, including the award winning Zumobi Brand Integration (Zbi) Platform.

Zumobi´s Mobile Content Marketing Platform, Zbi, enables brands to create a content powered customer journey driving greater consumer acquisition, engagement and loyalty.