Zomato said it has launched its Whitelabel Platform, a full suite of technologies for restaurants to run their business on the internet.
The key feature on the platform is the ability for restaurants to launch custom-branded native mobile apps to help them connect with and engage their customers, and operate at internet scale.
Currently, most of the internet-first restaurants primarily function on a ´no/own kitchen + own delivery + on-demand´ model. The industry is seeing early signs of this concept germinating in certain urban clusters. However, a vast majority of the industry is dominated by the unorganised sector of asset-heavy restaurants, and there is a huge untapped opportunity to get them online, build innovative services, and drive more delight to customers.
Zomato´s introduction of Whitelabel Apps aims to capture this opportunity. Zomato Whitelabel Apps is a plug-and-play platform which will power a restaurant´s digital identity with ease, enabling restaurants to spend more time focusing on their core business of food, translating directly to better dining experiences for users.
Zomato is a restaurant search and discovery app, providing in-depth information for over 1.4 million restaurants across 22 countries.