CommentSold, Inc. has announced that affiliates of private equity firm ZMC have invested in the company, the company said.
Terms of the transaction were not disclosed.
Founded in 2017 by CEO Brandon Kruse, CommentSold is a provider of multi-channel social commerce technology and managed services to boutique online retailers. The company provides a variety of commerce enablement services including order intake, payment, fulfillment, live selling tools and analytics which are delivered through a proprietary SaaS platform, allowing customers to sell on social platforms and mobile apps. Kruse will continue as Chief Executive Officer of the company.
Weil, Gotshal & Manges LLP and Evercore acted as legal advisor and financial advisor to CommentSold, respectively. Lowenstein Sandler LLP acted as legal advisor to ZMC.
ZMC is a private equity firm comprised of experienced investors and executives that invest and manage a diverse group of media and communications enterprises. Founded in 2001, ZMC´s investment philosophy centers on operational value creation driven by targeted investment themes, deep sector expertise, and strong partnerships with industry and operating executives. ZMC approaches its investments in collaboration with management teams and has a successful track record of actively adding value to portfolio companies.
CommentSold is a social commerce platform that modernizes the way retailers connect to online shoppers, including hosting live sales events and managing day-to-day retail operations with automated invoicing, sales analytics, customer data, and inventory and order management.