Zebra Technologies collaborates with Google with open beacon format to support Eddystone protocol

Zebra Technologies Corporation (NASDAQ: ZBRA) has collaborated with Google, enabling the Zebra MPact beacon portfolio to support the Eddystone protocol, an open beacon format that supports Android and iOS devices, the company said.

Eddystone is a scalable bluetooth low energy (BLE) beacon format that supports more effective mobile marketing engagement by allowing marketers to reach shoppers, guests and diners via the Chrome browser on any Android or iOS device.

Zebra provides solutions and services that give enterprises real-time visibility into their operations.