YuMe's new solution delivers hyper-targeted audience segmentation

YuMe, Inc. (NYSE: YUME), a partner for video advertising leadership and innovation, has launched its People-Based Marketing Suite to enable cross-screen audience targeting, sequential messaging, and attribution for US audiences, the company said.

YuMe´s brand and agency clients can now create custom, screen-agnostic audiences intended to target consumers using device identifiers across online, mobile, tablet, smart TV and connected TV (CTV) devices, creating a seamless digital advertising experience at scale.

YuMe programmatic, audience-based technologies and unrelenting service deliver a complete marketing solution to engage audiences wherever they interact with content that matches their needs and interests. YuMe is headquartered in Redwood City, California, with worldwide offices. For more information, visit www.YuMe.com, follow @YuMevideo on Twitter (www.twitter.com/YuMevideo), or like YuMe on Facebook at www.facebook.com/YuMevideo.