Ysance raises EUR5m to expand data management platform

Ysance said it has raised EUR5 million in a Series A round from Creadev, the private equity firm belonging to the Mulliez family, which owns several leading international retailers.

This round of funding will support the company´s research and development efforts as well as expansion of its sales team in Europe. Ysance plans to add 50 new team members in the near future.

For over 10 years, Ysance said it has helped over 120 businesses from a variety of industries accelerate their digital transformation with custom cloud solutions comprising best-in-class customer relationship management, business intelligence, big data, marketing, and e-commerce technologies.

The Ysance digital data factory DMP was built from the ground up to offer an “individual-centric” real-time data hub in the Cloud that allows companies to gain in accuracy and speed as they recognize and engage with unique individuals across every one of their brands´ many touch points, integrating display ads, websites, mobile apps, e-commerce funnels, discussions with store clerks, point-of-sale receipts, phone conversations with service professionals, email newsletters, social media, and loyalty programs.

Launched early 2014 in SaaS mode, Ysance´s Digital Data Factory is an innovative first-party DMP (Data Management Platform). The service allows users to collect, organize, reconcile and analyze online and offline individual-level consumer behavior in order to increase their knowledge of customers, and design personalized and unique experiences for end-users. The Digital Data Factory was designed to be open and connected, meaning it can easily be enriched with third-party data solutions. Already deployed globally, the platform is aimed at any company seeking to consistently engage its prospects and customers, including online retailers, press and media outlets, banks and insurers, large retail chains, and more.

Created in 2005 by a team of IT experts, Ysance is a French leader in cloud and big data consulting and the provider of an innovative first-party data management platform (DMP). It has 110 employees. Ysance supports its customers´ digital transformation by leading the design, implementation and operation of their bespoke Cloud platforms composed of best-of-breed solutions and technologies.

Creadev is a private equity firm created in 2002 and controlled by the Mulliez family, with offices in Paris and Shanghai. Today, Creadev accompanies ten businesses that together employ over 70,000 individuals worldwide.