Young travellers seek social engagement, adventure

According to a new report form US-based travel technology firm Amadeus the current crop of young travelers are smart consumers who demand customised and adventurous trips and rely heavily on social interaction for recommendations when considering a certain destination and activities.

The report from Amadeus, focusing on the desires of these younger travellers, also highlights the role of new technologies in continuing to drive and impact the way younger generations travel.

Called “Trending with NextGen Travelers,” the report profiles the new generation of traveler which is poised to impact the travel industry and the technology that serves them far into the future.

A series of interviews with young, adventurous and explorative travelers — ages 18-30 from around the world — informed the report and the insightful conclusions about what these travelers want both now and in the future.

Three key themes emerged related to the ever-demanding and evolving needs of the group. The report found that NextGen travellers are digital natives and Internet experts. This empowers them to build personalised travel packages and therefore even challenge the status quo of traditional experts.

They expect 24/7 access to information and will often do their trip shopping on their own. These travelers also want a seamless channel experience through their smart devices, so ideally information should be available on mobile devices, tablets and on a user´s computer. As shoppers, NextGen travelers also bond with brands they find relevant and reliable and look for transparent cost information and differentiation elements for products or trip packages.

NextGen travellers are looking for “something different.” They want content specifically tailored to them and that need does not change when it comes to booking travel. It is essential that travel companies offer authenticity, inspiration and co-creation when it comes to their travel experience.

Positive collaboration that sparks inspiration between the traveler and brand will lead to a better overall experience and strong, long-lasting relationships with the NextGen consumer.

They like to be in contact with others to share experiences and a mobile world allows for the connection to develop around the clock. NextGen travelers demand this connectivity from their favorite brands, in and outside of travel.

Making information that is pre-downloadable, available offline, or “light” for limited data usage are important factors for offerings from travel brands. This also allows travelers to engage with content across borders, in spite of potential data or mobile limitations existing from country to country.

To download a copy of the study go to: www.//

Amadeus is a provider of advanced technology solutions for the global travel industry. Customer groups include travel providers (e.g. airlines, hotels, rail and ferry operators, etc.), travel sellers (travel agencies and websites), and travel buyers(corporations and travel management companies).

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