YouAppi, NewBornTown partnership gains mobile users, traffic

YouAppi, a pioneer in data-driven mobile customer acquisition, has partnered with NewBornTown, the developer of the Solo System of Android Apps, the company said.

For this partnership, NewBornTown is working with YouAppi´s OneRun mobile user acquisition solution in order to generate new, profitable users to their Solo System, which include the Solo Launcher, Solo Locker, Solo Applock, Solo Weather and more. In addition, as a publisher with over 300 million global users, NewBornTown will provide traffic for YouAppi to run mobile user acquisition campaigns for the company´s other clients.

At the heart of this partnership is YouAppi´s OneRun mobile user acquisition platform, which combines the power of machine learning with proprietary predictive algorithms, enabling the world´s leading apps to find the right customers at the right conversion price across countries and verticals, based on post-install event analytics.

The company´s technology conducts real-time multi variant analysis to understand each app´s KPIs and manage campaigns delivering mobile app recommendations by analyzing over 250 terabytes of data daily. YouAppi then drives customer acquisition via 15,000 campaigns for 450 leading advertisers based on the scale of 1.5 billion mobile profiles in 200 countries accessing 3,500 mobile apps and sites, 100 billion impressions monthly, offering one single point to streamline mobile media buying.

YouAppi is a fully managed solution for premium mobile brands, providing one single point to streamline their mobile media buying. YouAppi´s OneRun platform combines the power of machine learning with our proprietary predictive algorithms, and cohort technology, to analyze the mobile content consumption patterns of over 1.5B users, converting data into profitable users.

NewBornTown has finished Series C round financing in August 2015 with several hundred million in CNY, valuing the company over 500 million in USD.