YouAppi expands predictive analytics

YouAppi said it has announced the availability of its actionable cohort analysis.

YouAppi has achieved significant growth in 2015 and now reaches 1.1 billion mobile profiles.

YouAppi OneRun now has the ability to attribute users to cohorts based on their usage behavior and patterns. This deep actionable analysis provides insight into the type of device activities and applications that a user is using and maps and ranks the data criteria based on their interest in a category or sub-category of activities. YouAppi has segmented its cohorts across categories commonly seen on the app stores: Travel, Entertainment, Gaming, Shopping, Utilities, and Lifestyle.

YouAppi is a fully managed solution for premium mobile brands, providing one single point to streamline their mobile media buying. YouAppi´s OneRun platform combines the power of machine learning with our proprietary predictive algorithms, and cohort technology, to analyze the mobile content consumption patterns of over 1.1B users, converting data into profitable users.