Yoodo launches MATRIXX software

MATRIXX Software has announced that Yoodo, Malaysia´s newest mobile player, has launched as the first mobile service in the country that enables customers to completely customize their mobile plan, the company said.

Challenging the status quo, Yoodo is a new mobile brand that gives their customers the ultimate choice and control over their plans while delivering simple, clear and engaging customer service.

Yoodo has thrown out the rules of the mobile market and is offering customizable packages across voice, data, messaging and content with up to 1,000 combinations possible. Customers can change, upgrade or downgrade their package at any time via their mobile app.

Customers don´t have to choose prepaid or contract, but rather get the best of both worlds with the ability to dynamically add-on or auto-renew as they please. Other highlights of the service include: self-registration, immediate SIM delivery, roam like home, add-on boosters, rewards, and non-intrusive, curated promotions triggered by location or spending behavior.

Powered by MATRIXX Software, Yoodo built and deployed a digital Telco infrastructure that could enable their market-entry strategy as well as their longer-term ambitions. Yoodo chose MATRIXX Software´s digital commerce platform because of its unique ability to deliver first-class digital experience to their customers, while also providing agility and innovation to their operations.

Launched in January 2018, Yoodo is an independent digital mobile service that is owned and operated by Celcom Axiata Bhd. It offers the country´s first truly customisable mobile service, with complete transparency, flexibility and customer convenience. For more information on Yoodo, log on to yoodo.com.my or look up yoodoMY on Facebook, Instagram, YouTube and Twitter.

Silicon Valley-based MATRIXX Software is committed to helping Telco´s reinvent themselves into leaders of the digital economy.