Yieldr launches data activation platform for airlines

Yieldr has unveiled its marketing automation technology for airlines aimed at increasing the profitability of individual flights, the company said.

The company said through the enterprise solution, marketers can gain control through insight and activation tools in order to decide what flight to promote, to whom and with what message from an early stage in the customer journey.

The solution gathers revenue management, customer and behavioral information in order to give marketers a holistic understanding of market challenges and fully tailor demand toward it.

Yieldr is a marketing automation technology for airlines that allows airlines to identify distressed inventory and connect those empty seats with travelers ready to fly. Since 2008, Yieldr has provided marketing services and technology to over 25 global airlines.