Digital location management (DLM) company Yext said it has launched Xone, its new mobile audience engagement product that gives brick and mortar businesses a new way to serve their customers during in-store visits.
“A brand´s physical locations should be where they have the greatest home field advantage,” said Howard Lerman, Yext Co-Founder and CEO. “And yet, in our mobile age, we see stores struggle to engage in-store consumers who don´t have their apps installed. Xone combines two powerful technologies–BluetoothÂ® beacons and our award-winning location management platform–with our growing Xone App Network to create real-time, mobile moments through which businesses can serve their customers better.”
Xone´s core feature, Xone Tips, enables businesses to serve mobile content screens to customers who are within range of an in-store Xone Beacon. Xone Tips are fully customizable and can be used by retailers, restaurants, hotels, financial institutions, and other brands with physical locations to provide useful content to customers including WiFi codes, new product information, sales promotions, and incentives to download a brand app or join a brand´s social media audiences.
For a limited time, Yext is offering a free Xone Beacon and Xone Tips to all businesses with a physical address in the United States. It is available at www.yext.com/BeaconMania.
Based in the heart of New York City with a growing team of over 400 employees worldwide, Yext has been recognized as one of America´s fastest growing companies by the Inc. 500 (#212 in 2015), one of Forbes Most Promising companies (2014 & 2015) and one of Fortune´s Best Places to Work (2014).