Yext names healthcare advisor to team

Yext has named Golda H. Hartman, MD, as an advisor to the company on its Yext for healthcare product, the company said.

Currently, Hartman serves as vice president at music audience exchange (MAX), where she is responsible for the company´s health and wellness categories. She has been influential in paving the way for service-line driven search engine marketing (SEM) in the healthcare industry.

Yext for Healthcare makes it possible to manage information and content about physicians and facilities across the PowerListings network of maps, apps, social networks and search engines — including Google, Apple, Bing, Yahoo, and Facebook.

Yext is a global location data management provider. Yext LMP enables companies to manage location data across their websites, mobile apps, internal systems, and the industry´s largest ecosystem of maps, apps, social networks, directories, and search engines.