Yext adds features to optimize apps for iOS 9

Following Apple´s announcement of iOS 9, Yext is rolling out new features to help brands optimize their apps for the significant changes coming to mobile search.

iOS 9´s new search process will index content directly from apps in search results on Spotlight, Siri, and Safari, and will introduce deep linking between web and app content – a fundamental change for mobile that will dramatically impact consumer behavior.

The three new features from Yext – Screens, Screens Store Locator, and Screens Reporting – create a location layer for a brand´s app, ensuring their mobile presence is optimized for iOS 9´s new focus on app content as a major player in local search.

iOS 9´s new search initiative, launching September 16th, promises to be one of the most impactful developments we´ve seen in local search thus far, and in order for brands to stay ahead of the competition they must invest in a local app strategy that adheres to the latest developments.

Yext is a global Digital Location Management (DLM) leader, helping over 500,000 business locations reach mobile consumers across a network of 100+ app, map, directory, search engine, and social media partners including Apple, Bing, Facebook, Foursquare, Yahoo, and Yelp. Yext´s mission is to enable the world´s 50 million businesses to harness the power of location and drive face-to-face and digital interactions that boost customer engagement, build audiences, and increase sales.