Wipro Technologies, the global information technology, consulting and outsourcing business of Wipro Ltd. (NYSE: WIT) , announced the launch of Wipro SmartOffers – a location based solution for banks, in partnership with Intuition Intelligence.
Wipro SmartOffers, primarily targeted at retail banks, will help increase coupon redemption rates significantly by delivering the right offers to the bank’s customers over the mobile or the Internet. The solution leverages Wipro’s mobile based applications IP, data models and partner’s algorithms to deliver highly targeted offers. Wipro is working with Intuition Intelligence who has a patented machine learning algorithm that applies rapid real time learning to target coupons.
Wipro’s SmartOffers is built to leverage the unique features of both online and mobile channels. It is a multi-channel application that is integrated with the bank’s retail mobile and online offerings, and supports IOS and Android based smartphones. This solution will link the bank’s internal and external ecosystem; leading to new revenue streams centering on offer optimization and redemption.
Wipro Technologies is a leading information technology, consulting and outsourcing company, that delivers solutions to enable its clients do business better. For more information, visit http://www.wipro.com/.