Wipro Digital acquires Australia-based Syfte to expand design capabilities in Australia

Wipro Ltd., an India-based IT consulting and business process services company, has announced it has taken over the strategic design consulting team at Australian design agency Syfte, the company said.

Syfte´s team of designers, with broad experience working in the aviation, banking, retail, government and not-for-profit sectors, will be absorbed within Designit, Wipro´s strategic design arm, further strengthening its design and innovation capabilities, expanding its reach in Australia and Asia Pacific and enhancing the transformation services offered by Wipro Digital.

Wipro said it has a well-established presence in Australia. With this expansion, it brings differentiated design and local engineering capabilities to the Asia Pacific market.

Wipro Ltd. (NYSE: WIT) (BSE: 507685) (NSE: WIPRO) harnesses the power of cognitive computing, hyper-automation, robotics, cloud, analytics and emerging technologies to help clients adapt to the digital world and make them successful.

Designit is a global strategic design firm, part of the technology company, Wipro Ltd.

Syfte, a specialist business in research and experience design, offers service design, interaction design and experience strategy.