Wind Tre Chooses MATRIXX Software For Digital Transformation

MATRIXX Software (http://www.matrixx.com/) has announced that Wind Tre will use MATRIXX Software as a digital commerce platform for its Wind and 3 brands, the company said.

Thanks to MATRIXX, Wind Tre will be able to create, package, market, sell and deliver products and services to all its consumer and business customers in fully digital mode. It will be a simple and flexible experience for customers, including a completely online option to purchase, pay, and customize their services.

The MATRIXX Digital Commerce platform will be at the heart of the new digital customer platform, enabling customers to personalize their telecom services. At the same time, it will enable Wind Tre to consolidate its infrastructure by reducing the number of systems, simplifying processes and modernizing the way it interacts with its customers.

The agreement with MATRIXX forms part of the investment plan that Wind Tre is doing to improve and simplify the network and services, and to confirm its leadership in the Italian market.

Wind Tre is the operator in the Italian mobile market, with over 31.3 million customers and 37% market share, and the second-largest one in the fixed-line, with 2.7 million customers, as of 31st December 2016. The new company, led by Jeffrey Hedberg, was born from the merger of the two operational companies H3G S.p.A and Wind Telecomunicazioni S.p.A., following the joint venture of the parent companies CK Hutchison and VimpelCom (now VEON). For further information, visit www.windtre.it.

MATRIXX Software delivers an innovative digital commerce solution that enables always-on customer engagement. Our patented approach makes it possible for Digital Service Providers to simultaneously serve millions of customers, and process billions of customer interactions precisely and instantly. MATRIXX enables DSPs to build long-term strategic value through high-touch, digital customer relationships.