Wheels Up unveils pink Beechcraft King Air 350I in support of Breast Cancer Awareness Month

Wheels Up said it has unveiled the first-ever pink Beechcraft King Air 350i aircraft at the Westchester County Airport in White Plains, New York, in support of Breast Cancer Awareness Month.

The event, hosted by Kenny Dichter, CEO of Wheels Up, kicked off the #WheelsUpGoesPink campaign in support of the company´s ongoing commitment to the Dubin Breast Center of The Tisch Cancer Institute at Mount Sinai in New York City, one of the world´s most renowned and advanced facilities for breast cancer treatment and research.

“The Wheels Up Pink Plane will serve as a symbol to create conversation and to fund the invaluable work of Dr. Eva Andersson-Dubin, Dr. Elisa Port and the entire team at the Dubin Breast Center, as well as our commitment at Wheels Up to making a difference in the fight against breast cancer” said Dichter.

Wheels Up is a membership-based private aviation company that reduces the upfront cost to fly privately, while providing flexibility, service and safety.