Wheels Up unveils aircraft during

Wheels Up, a membership-based private aviation company, has announced that its Wheels Up Cares philanthropic initiative will recognize February´s American Heart Month with a new signature King Air 350i airplane, with a unique red livery, manufactured by Wheels Up partner Textron Aviation, in support of the American Heart Association´s Life Is Why We Giveâ„¢ fundraising campaign (www.heart.org/lifeiswhywegive) and Simon´s Heart (www.simonsheart.org), an organization dedicated to raising awareness about the warning signs and conditions that lead to sudden cardiac arrest and death in kids, the company said.

Wheels Up will donate a portion of its new membership fees for February 2018 to both organizations and all pilots flying Wheels Up planes will wear red lapel pins and ties throughout the month in support of the campaign. The red King Air 350i will remain in the fleet on an ongoing basis to serve as a reminder about the importance of cardiovascular health.

Dichter also announced that Wheels Up partner, Kwiat, and Member and Ambassador, Karl Ravech, host of ESPN´s Baseball Tonight, would participate in the company´s initiative.

Kwiat, the 110 year-old diamond jewelry house, will donate a portion of proceeds from its collection of diamond heart pendants, designed exclusively for the cause, to the American Heart Association and Simon´s Heart during the month of February 2018. The pendants are available for purchase at www.kwiat.com/American-heart-association-pendant-necklace.

Along with the red plane and the American Heart Association and Simon´s Heart, WHEELS UP CARES recognizes Ovarian Cancer Awareness Month in September with its Teal Plane in support of the Janet Burros Memorial Foundation and the Pink Plane representing the company´s ongoing commitment to the Dubin Breast Center of The Tisch Cancer Institute at Mount Sinai in New York City.