Wheels Up said it will kick off its #WheelsUpGoesPink campaign as part of Breast Cancer Awareness Month with the debut of the first-ever pink Beechcraft King Air 350i.
Textron Aviation officially handed over the keys to the plane on August 28th at their Wichita facility. This initiative represents an unprecedented event in the world of private aviation and the Pink Plane will mark the 45th aircraft in the Wheels Up fleet.
In October, Wheels Up Members will be invited to a private unveiling of the Pink Plane, hosted by Kenny Dichter, Founder and CEO of Wheels Up, in celebration of the October launch of the company´s ongoing commitment to the Dubin Breast Center of the Tisch Cancer Institute at Mount Sinai in New York City, one of the world´s most renowned and advanced facilities for breast cancer treatment and research. The Pink Plane will remain in the Wheels Up fleet indefinitely.
Beginning October 1st Wheels Up will implement a Fly-a-thon inviting current members, and the general public, to contribute to the Dubin Breast Center, in an amount of their choice, for every Pink Plane revenue hour flown throughout October 1, 2015–September 30, 2016 (up to a maximum of 600 revenue hours) andor to make a one-time donation in any dollar amount.
Wheels Up is a membership-based private aviation company that reduces the upfront cost to fly privately, while providing unparalleled flexibility, service and safety.
The Dubin Breast Center provides a multidisciplinary, comprehensive approach to breast cancer screening, treatment and survivorship.