Wheels Up appoints chief experience officer

Wheels Up has announced it named Gail Grimmett to the newly created position of Chief Experience Officer, the company said.

Grimmett will oversee every aspect of the Wheels Up member experience, including event programming, marketing, public relations, social, digital and member benefits. The new role comes after Wheels Up announced a partnership with Delta that combined Delta Private Jets with Wheels Up and introduced cross-platform benefits for Wheels Up members.

Grimmett joins Wheels Up after 20 years of building brands and turning around businesses in both commercial and luxury travel industries. As Delta´s Senior Vice President — New York, Grimmett oversaw the transformation of Delta in New York State, delivering the airline´s first-ever profit in the state and ultimately contributing USD 6 billion dollars in annual revenue while deepening the company´s brand presence in the market.

Wheels Up is a private aviation company that delivers a total aviation solution. Created and led by renowned entrepreneur Kenny Dichter, the company offers three membership options–Connect, Core, and Business–that significantly reduce the cost to fly privately.