WestJet names Cummings to lead new ultra-low-cost airline

WestJet has appointed Bob Cummings as Executive Vice-President responsible for the yet-to-be-named ultra-low-cost carrier (ULCC) which will launch late in 2017 or early 2018, the company said.

Cummings, with WestJet since 2005, will have accountability for all aspects of this new venture, including planning, branding, pricing, product development and operationalization.

Ed Sims will join WestJet on May 29, 2017 as Executive Vice-President, Commercial, with responsibility for all aspects of the commercial function within WestJet including sales, marketing, product, network planning, revenue management, corporate development, airline partnerships and WestJet Vacations.

WestJet offers scheduled service to more than 100 destinations in North America, Central America, the Caribbean, and Europe. Through its regional airline, WestJet Encore, and with partnerships with airlines representing every major region of the world, the airline offers more than 150 destinations in over 20 countries.