Calix, Inc. (NYSE: CALX) has announced West Carolina Tel (WCTEL) has extended free 60-day upgrades to Gigabit service for its growing number of telecommuters, the company said.
The response from this tailored program has been almost three times what was originally anticipated and has led to follow-up programs to help its communities through the current COVID-19 health crisis. In addition to never having cap limits on broadband services, once local schools were closed, WCTEL mobilized to set up 23 free Wi-Fi hotspots throughout its footprint to ensure that those students do not get left behind.
As WCTEL looked to better understand the needs of its community, critical EDGE Insights delivered by Calix Marketing Cloud (CMC) revealed a growing number of the rural cooperative´s members were working from home. Consequently, they had different needs than the average WCTEL member and relied more on symmetrical high-bandwidth applications like videoconferencing via virtual private networks (VPNs).
WCTEL has engaged the EDGE Enablement program, specifically Customer Success Services, to parse their member data and develop usage profiles for those that had the highest need for upgrades. The combination of these deep insights, collaboration with marketing partner Pivot Group for program development, and adherence to best practices has enabled them to efficiently reach those members working from home.
Formed in 1952, WCTEL has evolved into a full-service communications service provider (CSP), delivering broadband and voice services to communities in western South Carolina and northern Georgia. The rural cooperative´s loyal member base has been a staple since its founding, but as broadband applications advanced, WCTEL´s service tiers remained the same. When planning to upgrade its offerings and evaluating which members would benefit most, the WCTEL team sought better visibility into usage patterns from Calix Marketing Cloud.
To learn more about West Carolina Tel´s programs and use of Calix EDGE Insights, click here to view a replay of our recent webinar. Also, visit us online for more information on EDGE Enablement programs, which help CSPs create value for their subscribers.
Calix is a global provider of the cloud and software platforms, systems, and services required to deliver the unified access network and smart premises of tomorrow.