Calix, Inc. (NYSE: CALX) has announced that West Carolina Tel (WCTEL) has grown average revenue per user (ARPU) by 31 percent year over year, the company said.
The regional communications cooperative has employed two Calix Revenue EDGE strategies: targeted upgrade campaigns and ensuring that new members start with the right level of services. First, WCTEL leveraged the real-time behavioral insights generated by Calix Marketing Cloud (CMC) to shift thousands of members to the optimal service tiers, reducing service limit hits by 92 percent and improving member experience.
Second, WCTEL expanded its highly successful managed Wi-Fi offering, combining Calix Support Cloud with the Wi-Fi CERTIFIED 6™ GigaSpire BLAST u6, virtually eliminating the need for Wi-Fi extenders and bringing the ultimate Wi-Fi 6 experience to their members.
Formed in 1952 with a Rural Electrification Administration loan, WCTEL has evolved from its roots as a telephone cooperative, now delivering full triple play services with Gigabit broadband and IPTV. The rural cooperative delivers a differentiated experience to residential and business subscribers across western South Carolina and northern Georgia. Already driving impressive results with CMC, WCTEL is leveraging the combination of Calix EDGE Insights and EDGE Systems to push the subscriber experience to new heights. The Wi-Fi 6 connectivity delivers unmatched performance, enabling subscribers to connect increasing numbers of devices without fear of service degradation.
Calix is the global provider of the cloud and software platforms, systems, and services required to deliver the unified access network and smart premises of tomorrow. Our platforms and services help our customers build next generation networks by embracing a DevOps operating model, optimize the subscriber experience by leveraging big data analytics and turn the complexity of the smart, connected home and business into new revenue streams.