Welltok secures funding to buy Silverlink

Welltok said it has acquired Silverlink, a leading healthcare consumer communications company.

To support part of the acquisition, ongoing product development and market expansion, Welltok secured USD45 million in funding from venture firms Georgian Partners, EDBI and Flare Capital Partners, as well as a number of existing institutional and strategic investors.

Welltok´s CafeWell Health Optimization Platformâ„¢, combined with Silverlink´s proactive engagement technology platform and services, will enable population health managers, including health plans, at-risk providers, government programs (Medicare and Medicaid) and large employers, to reach and influence all types of consumers on an individual level.

Silverlink´s expertise in behavioral science and consumer marketing, coupled with their deep industry expertise and proprietary technology platform, helps guide consumers towards better health through multi-channel communication campaigns. By using a test-and-learn methodology, Silverlink identifies which channels and messages work best for which individuals, so that subsequent outreach can be better targeted and more personalized.

Welltok Inc., developer of the healthcare industry´s first consumer enterprise platform, is transforming the way population health managers guide and incentivize consumers to optimize their health.

Georgian Partners is a growth equity firm investing in expansion-stage enterprise software, Internet and information companies that are exploiting applied analytics: the convergence of cloud-based business solutions, data science, and broad information rights.