We Heart It said that popular social celebrities, musicians and actors Veronica and Vanessa Merrell will join the company as creative directors, effective immediately.
In their new role, the Merrell twins will advise on content strategy, create original videos and imagery, test new product features on the platform, and support the company´s charitable initiatives.
Nineteen-year-old twins in their first year in college, the Merrells have attracted more than 280,000 followers since joining We Heart It in 2014, and have amassed over 500,000 subscribers and 52 million views on YouTube, where they showcase their passion for comedy and music through their fun, down-to-earth screen personalities. They have made special appearances at We Heart It meetups, VidCon, and Digifest, and have done creative collaborations with many brands, including several We Heart It advertisers.
We Heart It has also teamed up with country music star Mickey Guyton to introduce a social media-themed lyric video for her song, Somebody Else Will, to the global community on the platform.
Located in San Francisco, We Heart It is an image-based social network focused on inspiration, expression and creativity, in use by more than 35 million young women to discover, collect and share images on its mobile app and website. Members from around the world turn to We Heart It for a positive and supportive environment and have hearted over 10 billion images. The network serves more than 60 billion images a month.