Vonage introduces boomerang international calling feature

Vonage (NYSE: VG) has introduced boomerang, an international calling feature, which breaks the cycle of international “missed calls” or “call me back” messages by allowing friends and family abroad to reach Vonage customers without having to pay for the call, the company said.

With the feature, Vonage customers can create a list of boomerang contacts and any contact on that list who initiates a call to the Vonage customer will automatically receive a call back.

The company said a study of customer calling patterns revealed missed calls is a common practice. When an overseas caller dials a Vonage customer´s number, they hear a message telling them to hang up to receive a call back. Vonage then uses the customer´s number to automatically place a call between the customer and caller. The Vonage customer then has the option to either answer the phone or direct the call to voicemail. Whether or not the call is connected, there is never a charge from Vonage.

Vonage (NYSE: VG) is a provider of cloud communications services for businesses. Vonage Holdings Corp. is headquartered in Holmdel, New Jersey.