Vonage Helps Inside Marketing Boost Sales Performance

Vonage (NYSE:VG), a global business cloud communications leader, has announced that Inside Marketing, who partners with technology companies to accelerate inside sales, has experienced rapid growth and major gains in performance and productivity by implementing Vonage´s NewVoiceMedia (NVM) contact centre solution, the company said.

Inside Marketing is a fast-growing organisation focused on lead generation and relationship building for technology companies such as Google, HP and Oracle. Headquartered in London, the company creates success for its B2B customer base by calling prospective clients for data, appointment setting, event support, sales recruitment and contact syndication. With a global network of over one million contacts, Inside Marketing delivers intelligent client relationship building systems which use data to improve targeting, customer experience and sales success.

Inside Marketing deployed Vonage´s NVM solution to improve outbound calling efficiency for its team of 80 agents. The inside sales solution is designed to scale as rapidly as the business and deliver sales excellence in line with the company´s objectives. Functionality such as automated outbound dialling, flexible caller line identification and instantaneous CRM updates are provided with 99.999% platform availability.

The NVM solution integrates with Salesforce, which was critical to Inside Marketing. This combination provided the insight needed to drive growth. Reports are now available in real-time, covering the number of calls made, how many connected, how many lead to meetings and when the best time is to make contact. This improved reporting offered through the NVM solution provides significant benefits to Inside Marketing by enabling the company to provide better insights to clients.

Vonage (NYSE:VG) is redefining business communications, helping enterprises use fully integrated unified communications, contact centre, and programmable communications solutions via Nexmo, the Vonage API Platform, to improve how business gets done.