Volaris (NYSE: VLRS) (BMV: VOLAR) has launched an additional route to George Bush Intercontinental Airport in Houston, TX (IAH), the airline said.
This new route is part of Volaris expansion strategy in US key destinations. Volaris started operations in Houston with a nonstop service from Guadalajara in 2015.
Houston is a major market for Volaris due to the large percentage of the population with a Mexican heritage. This important demographic makes the city a key location for Volaris´ expansion.
Volaris is an ultra-low-cost carrier, with point-to-point operations, serving Mexico, the United States, and Central America. Since beginning operations in March 2006, Volaris has increased its routes from five to more than 161 and its fleet from four to 69 aircraft. The airline offers more than 332 daily flight segments on routes that connect 40 cities in Mexico and 75 cities in the United States and Central America.