Vodafone Italy Offers New Accounts Personalized, AI-Powered Messaging

Persado, the artificial intelligence (AI) platform that unlocks the value of the right words at every customer interaction, announced the results of an innovative collaboration with Adobe to create tailored, personalized experiences for Vodafone Italy customers, the company said.

This collaboration drove consistent double and triple-digit increases in conversion rates for Vodafone by combining the power of Adobe´s customer analytics capabilities to segment and target audiences with Persado AI-language capabilities to deliver the best message to the appropriate audience.

Persado is an AI platform that unlocks a lever of value creation using the right choice of words for all customer interactions across the enterprise. For more information about Persado visit www.persado.com.

Vodafone Italia is part of Vodafone Group, serving customers in Italy. The Company offers prepaid, postpaid, data, roaming, mobile, messaging, tariff plans, Internet, broadband, and integrated wireless communication services.