Vobling, Havas partner with Air France to create AR-based event experience

Vobling, Havas have announced a partnership with Air France to engage event participants with the new mobile application, Air France AR world, letting them discover a new digital and interactive layer to their physical worlds, the companies said.

The app digitally displays a map of the world and visualizes key destinations with AR-technology. The experience is interactive, informative, engaging and users can also participate in an integrated quiz with the chance to win long haul flights.

Thanks to this app and events, Air France advances its ability to promote key destinations as well as newly launched – highlighting attractions and things to do that otherwise could be missed out by travelers.

Air France AR world has been developed by the global agency network Havas Worldwide´s subsidiary Bizkit Havas in cooperation with Vobling, an industry leading AR & VR agency and the enterprise arm of the Bublar Group (publ).

Vobling, a part of Swedish Bublar Group AB (publ), is on a mission bringing the promised land of human computer interaction to both businesses and humanity. Since 2015 the company has been dedicated to creating the best AR & VR applications, services and content on behalf of large scale clients.

Bizkit Havas is one of Sweden´s leading media and advertising agencies, owned by communication and content group, Havas, which can be found in over 100 countries.

Air France-KLM is the leading Group in terms of international traffic on departure from Europe. In 2018, it offers its customers access to a network covering 314 destinations in 116 countries thanks to its five brands Air France, KLM Royal Dutch Airlines, Transavia, Joon and HOP! Air France.