Vizury said it has entered the US with its app re-engagement and retargeting product, a solution to re-engage inactive app users and retarget those who have dropped out from the app, enabling brands to maximize marketing ROI with a unique pay-for-performance model.
Vizury has worked with several of the largest global brands to aid them in their retargeting efforts in the Asia Pacific region. With eight years of experience in these mobile-first markets, Vizury has a distinct advantage as it enters the US market.
Mobile Internet users in the US spend almost 90 percent of their time on mobile apps. However, engaging a user after installing an app and getting them to come back to the app is proving to be a massive challenge for brands. Limited storage space and computing power is leading to swift uninstalls of apps that remain dormant. Vizury is solving this problem with its app re-engagement solution.
Established in 2008, Vizury, a premier big data marketing firm, helps marketers personalize customer conversations across channels.