VisualDNA increases profiles to 400m across Europe

VisualDNA has reached 400 million European audience profiles, enabling greater scale for digital campaigns, the company said.

VisualDNA has seen an increase in requests from trading desks in France, Spain and Italy allowing advertising agencies, brands and publishers to take advantage of the scale of VisualDNA´s audiences.

The new European audience profiles are available in over 20 major ad tech platforms.

VisualDNA brings together big data and psychology to reveal more about people and why they do what they do. VisualDNA work with advertising agencies, brands and publishers to provide audiences for digital campaigns, audience profiling and campaign uplift results.