Virgin Atlantic, VisitBritain, and Marketing Manchester have joined forces in a two-year partnership to promote the airline´s new direct routes from San Francisco and Boston, into Manchester, England, the tourism agency said.
The seasonal routes, which took flight March 28 and 29, respectively, will operate three times per week from San Francisco and twice weekly from Boston. As of May 2017, additional flights will take-off from New York JFK to Manchester.
These three new services will provide Americans on both coasts with easier access to Northern England, with Manchester providing an ideal point of entry to this popular region.
The campaign, ´It All Starts In Manchester,´ is headlined by four videos showcasing the diverse experiences visitors can have in Northern England, that all start on arrival in Manchester. Photographed in a first-person style, using camera phone videography, the videos showcase the region´s strong ties to sport, culture, outdoor and nightlife. The videos will be complimented by digital display ads, sponsored content and influencer engagement with Inside Out Media.
Marketing Manchester is the agency charged with promoting Manchester on the national and international stage. As part of the Manchester Growth Company, Marketing Manchester undertakes marketing and communications on behalf of the group in support of the Greater Manchester Strategy.
Virgin Atlantic currently flies to 33 destinations worldwide, including locations across the United States, the Caribbean, Africa, the Middle East, and Asia. Virgin Atlantic currently has a fleet of 39 aircraft, which is comprised of Boeing 747s, Boeing 787s, Airbus A340-600s and A330-300s.
VisitBritain, the national tourism agency, is responsible for inspiring the world to explore Britain and for developing the UK´s visitor economy.