Virgin Atlantic, founded by entrepreneur Richard Branson, has announced a new partnership with Aviation American Gin, owned by actor and producer, Ryan Reynolds, the company said.
As the exclusive UK airline partner, Virgin Atlantic will take the pioneering spirit of Aviation Gin to new heights, by serving it in Virgin Atlantic Clubhouses and offering its customers the opportunity to sip the award-winning gin on board at 35,000 feet.
Virgin Atlantic and Aviation Gin will bring their partnership to this year´s London Cocktail Week. From October 3rd — 7th, Virgin Atlantic will be trading its cockpits for cocktails with unique activations at the Old Truman Brewery.
Virgin Atlantic carries 5.5 million customers annually.
Aviation Gin, owned by actor and producer Ryan Reynolds, is the world´s highest rated gin (97 points, Wine Enthusiast) and helped establish a new style of American gin – softer and smoother, with juniper in the background and citrus and floral notes in the front – resulting in more balanced cocktails.