Virgin Group and Virgin Atlantic have announced their intention to launch a new programme to reward customer loyalty across Virgin branded companies, the companies said.
This new loyalty programme will offer members the chance to earn and spend miles, the currency of Virgin Atlantic´s frequent flyer programme, across a range of products and services.
The company said it will establish Virgin Group Loyalty Company (VGLC) to own and manage this new programme. Virgin Red, an existing loyalty start-up within the Virgin Group, will be integrated into the group-wide loyalty programme to create a more valuable offer for customers. VGLC is expected to launch in 2019 and will be owned by Virgin Group and Delta Air Lines.
Flying Club will continue to be owned and managed by Virgin Atlantic as its frequent flyer programme and will continue to use miles as its currency. Flying Club members will continue to earn Tier Points and earn and spend miles across Virgin Atlantic, Delta and a range of airline and other partners as they do today. In the future Flying Club members can look forward to an expanded range of valuable ways to earn and spend miles that will be powered by the new Virgin loyalty programme.
Virgin Group Ltd. is a British multinational venture capital conglomerate founded by entrepreneurs Sir Richard Branson and Nik Powell.
Virgin Atlantic, a trading name of Virgin Atlantic Airways Limited and Virgin Atlantic International Limited, is a British airline with its head office in Crawley, United Kingdom.