Virgin Atlantic names 360 as US PR agency of record

UK-based Virgin Atlantic has selected 360 Public Relations as its US PR agency of record, the company said.

Working alongside the carrier´s US marketing team, 360PR will develop and execute programming to support Virgin Atlantic´s global Let It Fly brand platform with a focus on business travelers in key US markets, including Boston, Chicago, Los Angeles, New York, San Francisco and Washington D.C.

As part of 360PR´s work, the agency will support Virgin Atlantic´s “Business is an Adventure” campaign that aims to inspire business travelers to make their business journeys epic. 360PR is handling influencer activation, among other communications, surrounding the initiative. The firm is charged with driving creative PR and social initiatives for the airline.

Virgin Atlantic flies to 33 destinations worldwide, including locations across the United States, the Caribbean, Africa, the Middle East and Asia. Virgin Atlantic currently has a fleet of 39 aircraft, which is comprised of Boeing 747s, Boeing 787s, Airbus A340-600s and A330-300s.

360 Public Relations is a consumer PR and marketing agency operating in four US markets, Boston, New York, San Francisco and Washington, D.C.