Virgin America premieres film at Vail Film Festival

Virgin America is premiering its film “Blah Airlines Flight 101,” at the 13th annual Vail Film Festival, the airline said.

The five hour and forty-five minute film is set onboard a Blah Airlines flight, the boring antithesis of the experience guests enjoy when flying Virgin America.

The award-winning film is a surrealistic and humorous take on the grim reality of commercial air travel today — one that is characterized by cramped seats, harsh lighting and a lack of entertainment and meal options.

The film has garnered nearly one million views on YouTube, was shortlisted in the 2015 Cannes Lions awards and is a winner in the 2016 Shorty Awards which honors the best content creators and producers on social media.

In partnership with the Vail Film Festival, the airline is inviting local flyers to join the screening on Friday, April 8, 2016. Any festival-goer who makes it through the entire screening will score 5,000 Elevate points — or the equivalent of a reward flight — so they can avoid flying “blah” on their next trip.