Virgin America launches Google Street View campaign

Virgin America said it has launched an interactive brand campaign that allows travelers to test drive their flight before they take off, thanks to Google Street View.

As the first major US commercial airline to touch down on Google Map´s Street View, travelers can experience a 360-degree, interactive tour onboard the Virgin America aircraft they would be able to fly from any of the 22 destinations the award-winning airline now serves.

The unique “Seat View” campaign includes the integration of actual Google Street View tours of the airline´s Airbus A320 cabin into interactive outdoor and immersive digital experiences, along with traditional Out of Home (OOH) content and online display support.

The outdoor components will live in San Francisco, New York, Los Angeles, Dallas, Washington D.C., and Chicago while digital support spans across all Virgin America markets.

Known for its mood-lit cabins, beautifully designed classes of service and innovative fleetwide amenities — like touch-screen personal entertainment, WiFi and power outlets at every seat, Virgin America has built a loyal following of flyers and earned a host of awards since launching in 2007.