Virgin America launches 'Flights With Bennies' Campaign

Virgin America has grown its Elevate loyalty program to four million members strong, and is celebrating by launching a cheeky “Flights with Bennies” campaign to invite Elevate members to share the love with their family and friends and encourage them to “break up” with their current loyalty programs and instead enjoy a more “beneficial” relationship with Virgin America, the company said.

Since launching in 2007, the airline´s Elevate frequent flyer program has pioneered a number of loyalty benefits in the US industry, including being the first to offer dynamic reward pricing — with the ability for guests to redeem reward points for any unsold seat — on any flight, at any time — with no blackout dates.

Through the “Flight with Bennies” campaign, travelers can find that spark again by setting themselves up with Virgin America and taking to Twitter or Facebook to announce their break-up with their least favorite part of flying with the “other guys” — like aisle TVs, no WiFi or power outlets, peanuts instead of meals, and blackout dates galore.

Known for its mood-lit cabins, beautifully designed classes of service and innovative fleetwide amenities — like touch-screen personal entertainment, WiFi and power outlets at every seat, Virgin America has built a loyal following of flyers and earned a host of awards since launching in 2007.