Virgin America adds new year-round Palm Springs flights

The California-based airline Virgin America has expanded its upscale, low-fare seasonal service from San Francisco to Palm Springs to a year-round flight schedule.

Virgin America first launched its nonstop service to Palm Springs in 2011 from San Francisco International Airport (SFO) and added service to John F. Kennedy International Airport (JFK) the following year.

Palm Springs and the other cities that make up the region, including Desert Hot Springs, Cathedral City, Rancho Mirage, Palm Desert, Indian Wells, La Quinta, Indio and Coachella offer streets lined with palm trees, the best in shopping, art galleries and museums and outdoor dining — all amidst breathtaking scenery.

In addition to luxury resorts and world-class golfing, the region has welcomed an influx of hip boutique hotels and landmark events like the Coachella Valley Music and Arts Festival. Palm Springs has a history as the holiday home of many Hollywood stars from the 1940s on — and is known as the center of “Desert Modernism” mid-century modern architecture.

Virgin America has built a loyal following of flyers and earned a host of awards since launching in 2007.