Virgin America is the Official Airline of Rock the Vote this election season in a new partnership with the largest non-profit organization in the United States with the mission of encouraging youth voter participation, the airline said.
Over the next few weeks, Virgin America will be rolling out the ability for guests to register to vote at 35,000 feet via the airline´s in-flight WiFi by accessing Rock the Vote for free.
Flyers will also be able to obtain more information about Rock the Vote and contribute to the organization via the airline´s “Make a Difference” donation platform on the RedÂ® seatback entertainment system.
The airline is kicking off this new partnership with Rock the Vote by polling its fans and flyers on which candidate they would most like to see in The White House — including one of TV´s most infamous presidential candidates, House of Cards´ Frank Underwood.
Last fall, Virgin America launched a partnership with Netflix to bring its full catalogue of award-winning films and television shows to the skies — including the hit series House of Cards — complete with a House of Cards and Netflix branded aircraft.
Known for its mood-lit cabins, classes of service and innovative fleetwide amenities, Virgin America has built a loyal following of flyers and earned a host of awards since launching in 2007.
Rock the Vote is the largest nonpartisan, nonprofit organization in the country driving the youth vote to the polls. Since 1990, Rock the Vote has fused pop culture, music, art and technology to fulfill its mission of building long-term youth political power.