Vietnam Airlines leverages Sabre Dynamic Rewards to enhance loyalty management

Sabre Corporation (NASDAQ: SABR) has announced that Vietnam Airlines is the first carrier in Asia Pacific to leverage the industry leading loyalty redemption solution, Sabre Dynamic Rewards, the company said.

Marking a new milestone in its long-term alliance with Sabre, Vietnam Airlines is upscaling its Lotusmiles loyalty program and delivering an optimized offering to its customers. Equipped with new ways to redeem rewards across digital and offline channels, the Sabre solution, fuelled by the Sabre Commercial Platform, is providing an enhanced redemption experience for the carrier´s most frequent travellers.

Sabre Corporation is a technology provider to the global travel industry. Sabre´s software, data, mobile and distribution solutions are used by hundreds of airlines and thousands of hotel properties to manage critical operations, including passenger and guest reservations, revenue management, flight, network and crew management.

Vietnam Airlines, the flag carrier of Vietnam and the major carrier in the South East Asia, operates 97 routes to 22 domestic and 29 international destinations with an average of 400 flights per day.