Nexmo, the Vonage API Platform (NYSE:VG), has unveiled the results of “Video Chatterbox Nation,” a study of Americans´ attitudes toward video communication, its evolution from social to commercial applications, and its pervasiveness across various markets, the company said.
The survey of 1,100 Americans revealed changing consumer behaviors and expectations around live video1.
The study found that live video has reached near-universal adoption for social use among friends and family as it becomes more accessible and easy to use. With one in three people video chatting at least once a week, video calls are quickly becoming an equal channel to voice calls.
With a 175 percent increase in their regular live video usage in the last three years, millennials represent the largest group of live video users, and one-fourth of young people video chat on a daily basis. Almost half of people aged 35-54, and 25 percent of those 55 and older, report they are video chatting more than they were one year ago.