Viasat Inc. (NASDAQ: VSAT), a global communications company, has announced it has partnered with InflightFlix, the destination video guide company, to bring destination video guide content to airlines´ in-flight entertainment (IFE) systems, to help generate new revenue streams for airlines, while inspiring travel opportunities for passengers in-flight, the company said.
According to Valour Consultancy, revenue from advertising, sponsorship, shopping and destination content on IFE is expected to grow from USD 170 million in 2016 to USD 1.3 billion by 2026, with destination content representing about two-thirds of the expected total revenue in 2026. This growth will be driven by the development of innovative forms of advertising that attract new advertisers, and provide in-flight audiences with relevant, contextual and engaging content. Given this expanding opportunity, Viasat has partnered with InflightFlix to help airlines convert traditional in-flight destination video content cost to revenue–at zero cost to the airline.
The partnership centers on leveraging Viasat´s wireless IFE (W-IFE) platform coupled with the premium destination video guide content produced by InflightFlix. Content is created specifically for each airline, aligned perfectly to the airlines´ brand values. A complete set of video guides are created for each destination on the network, produced to a consistent and high-quality editorial format.
InflightFlix is a destination video guide production company that has developed a globally scalable program to create and monetize 100 visitor experience videos for airlines to convert destination content to revenue.
Viasat helps shape how consumers, businesses, governments and militaries around the world communicate. The Company is developing the ultimate global communications network to power high-quality, secure, affordable, fast connections to impact people´s lives anywhere they are–on the ground, in the air or at sea.