Viasat consolidates sub-brands under one master brand

Viasat Inc. (Nasdaq: VSAT), a global communications company, has unveiled its new strategic, global brand identity, the company said.

As part of the new identity, Viasat has consolidated its key sub-brands — including Exedeâ„¢ consumer internet, Yonderâ„¢ Ku-band aviation service, among others — under one Viasat master brand. The company also introduced a new logo and visual identity system.

Viasat also updated its corporate logo and visual identity system, reflecting a signal of growth and opportunity. The new logo is intended to be more modern and friendly as it will be applied to new industry sectors and in more international markets, while still maintaining continuity with government and enterprise customers and partners.

The new brand system was developed in close consultation with a global branding agency. The team conducted substantial research among key stakeholders to develop the unifying brand. The identity system incorporates a flexible approach to support Viasat´s disparate product suite while also providing room for future growth.

Viasat is a global communications company that believes everyone and everything in the world can be connected. For more than 30 years, Viasat has helped shape how consumers, businesses, governments and militaries around the world communicate. Today, the company is developing the ultimate global communications network to power high-quality, secure, affordable, fast connections to impact people´s lives anywhere they are–on the ground, in the air or at sea. To learn more about Viasat, visit: www.viasat.com,