Viant Pro-bono Advertising Campaign Increases Site Visits By More Than 60%

Viant, a people-based technology company, has announced the results from its Feeding America pro-bono display advertising campaign that ran on its Adelphic® self-service DSP from April – May 2020, driving more than 1,500 site visits and critical donations during COVID-19, the company said.

Feeding America, the nation´s largest hunger-relief and food rescue organization, has seen increased need amidst the pandemic, requiring essential support as unemployment continues to rise, and many struggle to feed their families.

Much of the engagement for the Feeding America campaign took place on mobile devices, with New York, California and Texas being the top delivering states. Not only did the campaign help Feeding America reach its targeted audiences, it exceeded expectations. From the beginning of March through the end of June, the Feeding America network of food banks distributed more than 1.9 billion meals to people facing hunger in the United States. In May alone, the Feeding America network distributed more than 500 million meals thanks to the help of campaigns like this.

Feeding America® is the largest hunger-relief organization in the United States. Through a network of 200 food banks and 60,000 food pantries and meal programs, we provide meals to more than 40 million people each year. Visit www.feedingamerica.org.

Viant® is a people-based advertising technology company that enables ad buyers to plan, create, execute, and measure their omnichannel digital advertising investments. Its self-service DSP for omnichannel advertising, Adelphic®, provides the ability to execute programmatic advertising campaigns across TV, mobile, desktop, audio, digital out-of-home, and is the only DSP with IPv6 support for CTV environments. To learn more, visit viantinc.com