Viamedia to represent sales in Philadelphia DMA

Independent cable TV ad management company Viamedia has renewed its longstanding agreement with Service Electric Cable TV & Communications to represent local cable TV advertising sales throughout the greater Philadelphia, PA market, the company said.

Service Electric Cable TV is the nation´s first cable TV company and is a third-generation family run business under the leadership of John M Walson.

Headquartered in Bethlehem, Pennsylvania, Service Electric provides phone, broadband and video services to more than 125,000 subscribers across eastern Pennsylvania and western New Jersey. Markets include Lehigh Valley, Pennsylvania, Hunterdon and Warren counties in New Jersey; Wilkes-Barre, Pennsylvania and surrounding communities in Luzerne County

Headquartered in New York City, Viamedia provides independent cable TV ad management for local, regional and national advertising, programmatic and ad tech solutions, responsible for nearly one million spots per day on behalf of over 12,000 advertisers. The company specializes in selling advertising on behalf of 60 US cable and telecommunications service providers, utility companies and municipalities, and employs approximately 380 people across the country.