Viamedia names chief marketing/people officer

Viamedia has named Becky Jones to the position of chief marketing & people officer, a new position created to drive Viamedia´s employee and customer service culture, the company said.

As one of Viamedia´s first employees, Jones served as the company´s senior vice president, marketing & research, and has been responsible for overseeing Viamedia´s marketing–including branding, market positioning, corporate communications and research support for Viamedia´s 250 sales people in the field.

In her new role, she will add oversight of the company´s human resources functions, including recruitment, training and employee relations, among other responsibilities. Jones will continue to oversee all aspects of the company´s marketing, research and creative services.

Viamedia is an independent cable TV ad management company for local, regional and national advertising, programmatic and ad tech solutions, responsible for nearly one million spots per day to over 12,000 advertisers. The company specializes in selling advertising on behalf of 60 US cable and telecommunications service providers, utility companies and municipalities.