Viamedia expands Windstream partnership

Independent cable TV ad management company Viamedia has expanded its advertising sales representation with Windstream to four new markets – Houston, TX; Charlotte, NC; Lexington, KY, and Lincoln, NE, the company said.

Viamedia already represents Windstream in the Greensboro, NC, and Johnstown-Altoona, PA, DMAs.

Windstream provides high-speed broadband Internet, phone service and digital TV packages to residential customers, as well as products and services for government agencies and businesses of all sizes. The company currently serves more than 1.4 million households nationwide.

The new partnership adds to Viamedia´s growing national footprint; it now manages sales, operational and technical back room functions for cable companies across 75 designated market areas (DMAs) in 35 states.

Headquartered in New York City, Viamedia specializes in selling advertising on behalf of more than 65 US cable and telecommunications service providers, utility companies and municipalities, and employs approximately 380 people across the country.

Windstream Holdings, Inc. (NASDAQ: WIN) provides advanced network communications and technology solutions for consumers, businesses, enterprise organizations and wholesale customers across the US Windstream offers bundled services, including broadband, security solutions, voice and digital TV to consumers.